Henry Jenkins - Flow on contexts across multiple media platforms. People will go almost anywhere in search of the kinds of entertainment experiences they want. Audience = Eyeball
David Gaunlett - every making and sharing of digital media and the role of such media in self identity and self expression. What social media you use and share has a big part of your identity. d igital medias chaning
Tuesday, 28 March 2017
Monday, 13 March 2017
Saturday, 4 March 2017
Essay - Audience
Our song was very upbeat and feel good. In our music video we told a story of being a work from 9-5 then while the song was going on it was the workers imagination getting away from an office job. This went along with the lyrics. We tried to target ages from 15-25. This was the main audience we was targeting but the song was quite old so the older audience may be able to relate to it also. We targeted our audience by using some theorist. We looked at many before we started and chose some that would relate to s the best and therefore place our audience how we wanted.
The first theory we thought of using was hypodermic syringe. The happy feel good vibe of the song made us think about the greater picture of whats gong on in the whole of the world and therefore we wanted to make people get away from that for 3 or 4 minutes and even change there mood for the rest of the day. Also get them to watch our video when they're down to try and change there mood. We did this by trying to be funny throughout the whole clip and and have bright bubbly colours thats attracted the audiences eye. Such as filming on very sunny days with bright blue sky's. The playground we filmed in for part of the music video had bright colours swings and a round abut with a bright blue wall behind and therefore was a perfect location. Filming on a bridge by a river had really bright green bushes around with blue sky's in the background. our media platform works like a happy drug when people view this. Furthermore our digipak and website match the bright colours and happy feel.
However we also looked at the theory of liberal pluralism. Our video can be interpretation in many ways allowing our audience to have their own view at the end of it. There so many wacky and questionable locations and things happening during the video which means the audience had their own ideas of what were meant to be portraying . This would actively bring in our audience to take their own view of our band. Some of the locations we used where fields to a indoor hall and even a playground. In party of the music video we was hanging off a bridge. Furthermore us bringing happiness and joy in our video to try and cane peoples view we purposely tried to achieve this by looking at Uses and gratification theory. It gives the audience and chance to escape from their daily stressful life. Gives the power with the audience to try and divert
The first theory we thought of using was hypodermic syringe. The happy feel good vibe of the song made us think about the greater picture of whats gong on in the whole of the world and therefore we wanted to make people get away from that for 3 or 4 minutes and even change there mood for the rest of the day. Also get them to watch our video when they're down to try and change there mood. We did this by trying to be funny throughout the whole clip and and have bright bubbly colours thats attracted the audiences eye. Such as filming on very sunny days with bright blue sky's. The playground we filmed in for part of the music video had bright colours swings and a round abut with a bright blue wall behind and therefore was a perfect location. Filming on a bridge by a river had really bright green bushes around with blue sky's in the background. our media platform works like a happy drug when people view this. Furthermore our digipak and website match the bright colours and happy feel.
However we also looked at the theory of liberal pluralism. Our video can be interpretation in many ways allowing our audience to have their own view at the end of it. There so many wacky and questionable locations and things happening during the video which means the audience had their own ideas of what were meant to be portraying . This would actively bring in our audience to take their own view of our band. Some of the locations we used where fields to a indoor hall and even a playground. In party of the music video we was hanging off a bridge. Furthermore us bringing happiness and joy in our video to try and cane peoples view we purposely tried to achieve this by looking at Uses and gratification theory. It gives the audience and chance to escape from their daily stressful life. Gives the power with the audience to try and divert
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